Lawyer Magic - the secret sauce to a magnetic brand, attracting clients, keeping them happy (& getting paid!) (Practice Management and Business Skills)

Speaker: ​ Zoë Durand,  Nationally Accredited Mediator and Family Dispute Resolution Practitioner (FDRP) - Mediation Answers

About this webinar:  

Lawyer Magic is usually taught in a 6 hour full day where we demystify how to create a magnetic brand, attract clients and keep them happy (and get paid too!). We unlock all the things you actually need to know (but are usually not taught) to succeed as a lawyer.

In this sample course Zoe Durand will teach some some elements of the most popular highlights of the course namely:

1. Building trust with the wider community. Who you are and what is special about you - how to identify what is unique about you and tell your story in a way that connects.

2. Building trust with referrers. Referral chains - how to build trust with referrers how to identify sources of work hidden in plain sight and also new referrers. How to strategically build a plan to access new referral chains.

3. Building trust with each and every individual client through time frames, communication and expectations. Client care principles briefly. How to talk about money and payment in the initial conference.